Virtual Fair of New Apartments and Houses is one of the biggest events of the real estate industry in Poland. This year, between March 17-19, thanks to the collaboration with the interactive agency Cary One, they were realized in an online form, which allowed to reach a wider audience.
The Cary One agency, which has dealt with the technological support of the fair, specializes in Web development in Webflow technology. What were the steps that the agency took to achieve success in the implementation of the Virtual Fair of New Apartments and Houses? Let's check.
Virtual Fair of New Apartments and Houses
The organizer of the Virtual Fair of New Apartments and Houses was a team of experienced specialists from the Group Morizon-Gratka Publishers of the portal NewInwestycje.pl, who have successfully conducted many similar events. Their main goal was to create a place where developers could present their investments, and potential buyers would have the opportunity to get acquainted with them and gain the necessary knowledge about the real estate market. Thanks to their commitment and professionalism, the Virtual Fair of New Apartments and Houses has become one of the most important industry events in Poland.
Webflow-powered website
The first step was Webflow website creation, where the user could view the offers of developers and make an appointment for a video conference with representatives of the companies. This site had to be easy to use, intuitive, and at the same time contain all the information users needed. Just at this moment Webflow was pivotal. With this technology Webflow agency Cary One was able to create a responsive website that worked flawlessly on a variety of mobile and desktop devices.
Chat and live streaming tools
The next stage was the preparation of tools for conducting chats and video conferencing. To facilitate the process of making meetings with representatives of development companies, the organizers decided to integrate the website with a tool for conducting chat conversations. As a result, users did not have to download additional apps to attend online meetings, and the process of dating them was more intuitive and easier.
The lectures were presented in Live mode, using YouTube broadcasts from Google. Streaming allowed the presentation of lectures and discussion panels in real time on the website.
Design and user experience
An important element when creating websites is also their aesthetics and usability. The site must attract the attention of users and encourage them to view the offers. The Moriozn-Gratka Group made sure that the website of the Virtual Fair of New Apartments and Houses was aesthetically made and at the same time easy to navigate. Thanks to this, users quickly found interesting offers from developers, and reliable information about projects allowed them to make purchasing decisions.
Virtual booths
Many interesting virtual investment booths could be seen at the Virtual Fair of New Apartments and Houses. Each of the exhibitors had the opportunity to present their offer. Among the exhibitors you could find such companies as Dom Development, Skanska, Robig, Murapol or Victoria Dom. The subpage of each stand was carefully designed and equipped with the necessary advertising materials, which helped in the presentation of the exhibitor's offer and the promotions prepared for this occasion.
High level of content of the fair
During the Virtual Fair of New Apartments and Houses, we had the pleasure of hosting many excellent speakers who shared their knowledge and experience in the housing industry. The high level of content of the presented presentations and lectures was noticeable from the first moments of the fair.
One of the speakers that aroused the greatest interest was the architect Jan Kowalski. In his speech, he presented the latest trends in architecture and interior design. The projects and ideas presented by him were not only extremely aesthetic, but also functional and thought out in terms of ergonomics and comfort of use.
Another speaker who drew the attention of the participants was an expert on energy efficiency, Piotr Nowak. In his speech, he presented the latest technological solutions that allow saving energy and protecting the environment. Thanks to the fact that the solutions presented by him were very practical and concretely communicated, they met with great interest from the participants.
There were also presentations related to modern technological solutions. One of the speakers, specializing in smart home systems, presented the possibilities of using modern technologies in everyday life. The solutions presented by him were very innovative and attracted the attention of the participants, who listened with interest about the possibilities offered by modern home automation systems.
Competition with the company Komfort
During the Virtual Fair of New Apartments and Houses there was also a competition organized in cooperation with Komfort company, whose prize was the design of the kitchen. All participants who had plans to finish or renovate an apartment or house could take part in the competition and make their dreams of a new kitchen come true. This is an excellent opportunity to get inspiration and interesting ideas for the device of your dream interior.
Summary
In conclusion, the agency Cary One, specializing in the development of websites in Webflow technology, successfully supported the Virtual Fair of New Apartments and Houses technologically. The responsive website created by her, integrated with the tool for conducting chats and videoconferences, aesthetically made and safe for users, allowed to achieve success in the organization of this important industry event.
Virtual Fair of New Apartments and Houses is an event where you could not only get acquainted with the latest trends in the housing industry, but also gain valuable knowledge and experience. The high level of content of the presented presentations and lectures was noticeable from the first moments of the fair, which attracted many participants and also aroused a lot of positive feedback.
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