Herofin

What task did we have?

The task of Cary One was to create a modern, visually minimalist website according to the established structure of the website. Herofin plans in the coming years to become a recognizable brand associated with consulting in the creation of controlling and planning (financial and operational), advisory support in the field of finance to accelerate the development of companies, search and determination of operational and cost problems based on insightful analysis of customer data. In addition, supporting startups in the field of financial development of the company side, cost management and operations.

To accomplish this task, we chose Webflow, as a very secure and stable system.

What was the goal?

The main purpose of the website was to obtain leads through the possibility of contacting by phone, e-mail or contact form. The strategy of getting traffic to the site assumes strong support from social media channels such as LinkedIn, Facebook, and paid Google ads.
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Target group

Herofin's offer is aimed primarily at small and medium-sized companies from most sectors of the economy and startups. Country and continent does not matter, but ultimately the company plans to focus on English-speaking countries and those that speak English fluently (Europe, Middle East). The main reason for such a strategy is the size of the markets, their familiarity with similar services in outsourcing (Poland is just learning this) and much better rates that can be obtained.

Briefly about the implementation

We started our work by analyzing the brief and determining the structure of the page, which we wrote down and arranged in the working diagram. This is very helpful even with small and simple sites.

Having already collected all the materials: a written structure and prepared texts, we started the design work. As usual, we started with the main page, thus developing a look & feel for the entire website created.

Since the offer will ultimately be aimed at English-speaking markets, the entire site was created immediately only in the English version. We decided to thoroughly describe the projects already implemented in order to show the extensive experience that the company has and its professionalism.

To strengthen the effect of positioning the company in the role of an expert, it is worth leading on the blog page. Blogs are a great opportunity and place to share your expertise and enjoy additional benefits. Which ones? Well, blogs are excellent content generators, and these are loved by the Google search engine. By creating blog entries, we support our website in the SEO positioning process.
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Effect

We have created a very readable, simple and clear design of the Herofin.com website. We used Webflow software for implementation. In Poland, Webflow is not very popular, but in the USA its popularity is growing at a crazy pace. The client has at his disposal, not only a visual editor, but also an easy-to-use content management system.